Friends of Guts






Mission Possible
Guts mission is to empower selected early- stage startups, solving challenges relevant to the finance, insurance and operational efficiency in the corporate world with a 360° program that will fully support rapid growth.

What's in it for you?
Selected startups will get a tailor-made journey
to success

An express route
to a POC

A vibrant
co-working space

Access to an international network of corporate and strategic partners

Access to funding opportunities

Mentoring by Harel, AWS and the startup ecosystem experts

AWS credits

Join our community
of founders and
social events

No equity
or program fee


Do you have the Guts?
We are looking for spearhead startups working on technological solutions applicable to insurance , finance, health and operational efficiency in the corporate world. This does not necessarily mean that you are a “FinTech” startup, but it does mean that your solution is a useful one to companies in those fields. Your team should be complete (you must have a CTO) and you should have your MVP ready.
Our Team
Our team is inclusive and diverse to enable a multitude of spotlights, critical for startups growth stages and success.


Outstanding Guts

Why choose #GUTS?Because we have GutsAs one of the startups conducting a pilot within Harel Insurance, we work very closely with this corporate. We were impressed with the commitment, high level of human resources, technology, and dedication of the Harel innovation department and other departments within the company. The tools and opportunities that GUTS give us will be at least an added

During the months of December 22 to February 23, Haral & Sign Now created a pilot with the Sign Now application that connects a deaf customer, a sign language interpreter and a service provider via video-relay on-demand.
Thanks to the collaboration with the Israeli deaf community and the Harel team, the application was implemented after the pilot at Harel service center.
Today, Harel is the first insurance company in Israel that is accessible to the deaf community through the Sign Now app.

The GUTS team was able to speed up long processes for a short period of time with minimal effort on our part with a higher level of accurate execution. We are grateful to be a part of the GUTS story!
Portfolio companies













